TY  - JOUR
AB  - The purpose of this study was to examine whether consumers' intentions to purchase apparel products from an alternative trading organisation (ATO; an example of socially responsible consumer behaviour) could be explained by their societally‐centred values and attitudes, as well as attitudes more specifically related to purchasing. Data were collected with a nationwide mail survey of US consumers (n =344) randomly drawn from the stratified mailing list of one North American ATO. Theory‐based relationships, suggesting a hierarchical system of effects among values and atti‐tudes, were tested and supported with path analysis. Comparison of two different path models revealed that attitude towards the behaviour of purchasing apparel from the ATO was a better predictor of purchase behaviour than was attitude towards the apparel itself; however, the two concepts were determined to each contribute valuable information for understanding purchasing behaviour.
VL  - 1
IS  - 1
SN  - 1361-2026
DO  - 10.1108/eb022604
UR  - https://doi.org/10.1108/eb022604
AU  - Dickson Marsha A.
AU  - Littrell Mary A.
PY  - 1996
Y1  - 1996/01/01
TI  - Socially responsible behaviour: values and attitudes of the alternative trading organisation consumer
T2  - Journal of Fashion Marketing and Management: An International Journal
PB  - MCB UP Ltd
SP  - 50
EP  - 69
Y2  - 2024/04/26
ER  -