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East and West think differently? The European and Japanese fashion designers

Joe S.C. Au (Currently a research student at the Institute of Textiles and Clothing, Hong Kong Polytechnic University)
Gail Taylor (Currently an associate professor and the associate head of the Institute of Textiles and Clothing, Hong Kong Polytechnic University)
Edward W. Newton (Currently a chair professor of fashion marketing and merchandising and head of the Institute of Textiles and Clothing, Hong Kong Polytechnic University)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 March 2000

1710

Abstract

This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed; specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work.

Keywords

Citation

Au, J.S.C., Taylor, G. and Newton, E.W. (2000), "East and West think differently? The European and Japanese fashion designers", Journal of Fashion Marketing and Management, Vol. 4 No. 3, pp. 223-242. https://doi.org/10.1108/eb022592

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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