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Marketing to UK retailers: Understanding the nature of UK retail buying of textiles and clothing

Rui Vinhas da Silva (Post‐doctoral fellow at Manchester Business School)
Gary Davies (Post Office Counters Professor of Retailing at Manchester Business School, where he is also head of doctoral research)
Pete Naudé (Professor of marketing at the University of Bath)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 February 2000

Abstract

This paper examines the likely influences on the sourcing of textiles by UK retail buyers. It reports the results of secondary data analyses on the retail market and primary data from personal interviews with 102 textile buyers. The main influence on the British market from changes in international agreements will be a greater opportunity to source from low‐cost markets. This could negatively affect traditional sources such as Italy and Portugal. The structure of the UK market is analysed to provide a basis for the selection of interviewees. Buyers who were interviewed tended to fall into two groups, younger but well qualified and older, less well qualified but more experienced. The younger group included more females. They tended to refer important decisions to others, although this correlated more with experience than with gender. Conclusions are drawn on the implications of the study for textile marketers, particularly those from other EU countries. By enhancing their understanding of the structure of the UK retail sector, suppliers are able to devise strategies that take into account the specific nature of distribution of textiles and clothing in the UK, and consequently increase their ability to compete in this changing market.

Keywords

Citation

Vinhas da Silva, R., Davies, G. and Naudé, P. (2000), "Marketing to UK retailers: Understanding the nature of UK retail buying of textiles and clothing", Journal of Fashion Marketing and Management, Vol. 4 No. 2, pp. 162-172. https://doi.org/10.1108/eb022587

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited