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Volume per stock‐keeping unit for an assortment: A merchandise planning tool

Grace I. Kunz (Holds BS, MS and PhD degrees from Iowa State University)
Dana Rupe (Holds BS and MS degrees in Textiles and Clothing from Iowa State University)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 February 1999

Abstract

Assortment planning, the determination of the range of choices to be made available at a given time, is a primary merchandising function. Many people with different job titles in both apparel manufacturing and retailing make decisions that impact merchandise assortments. The purpose of this paper is to explain the concept of assortment diversity as measured by volume per stock‐keeping unit for an assortment (VSA), describe the relationship of VSA to per cent gross margin (%GM), and propose topics for further research.

Keywords

Citation

Kunz, G.I. and Rupe, D. (1999), "Volume per stock‐keeping unit for an assortment: A merchandise planning tool", Journal of Fashion Marketing and Management, Vol. 3 No. 2, pp. 118-125. https://doi.org/10.1108/eb022553

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited