US consumers' knowledge of and concern with apparel sweatshops

Marsha A. Dickson (Assistant Professor in the Department of Consumer & Textile Science at the Ohio State University)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Publication date: 1 January 1999


US consumers admit they are not knowledgeable about the global apparel industry; however, they hold positive beliefs about US apparel industry labour practices. Consumers have much less regard for the foreign industry. There is a slightly higher level of concern for US workers versus foreign workers. Governmental regulations, labelling and store boycotts are agreed upon solutions for abolishing sweatshops. Implications of consumers' beliefs and attitudes to the global apparel industry and governmental policy are discussed.



Dickson, M. (1999), "US consumers' knowledge of and concern with apparel sweatshops", Journal of Fashion Marketing and Management, Vol. 3 No. 1, pp. 44-55.

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Copyright © 1999, MCB UP Limited

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