Eversure Textiles Ltd: Team working

Norman Bentham (Geoff Fielden Ltd, Harpur Hill Industrial Estate, Buxton, Derbyshire)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Publication date: 1 April 1998


Eversure Textiles was founded in 1965 and moved to its present location in 1976. In 1986 the company became a wholly‐owned subsidiary of Sirdar Plc, which is based in Wakefield. Eversure is one of the leading manufacturers of window dressings in the UK and its marketplace is very varied including independent retailers, mail order, high street multiples, export, and as such, this variety places great demand on the business, specifically on delivery performance. The aim of the paper is to describe the introduction of team working in Eversure and to discuss the advantages derived by the company from this decision.



Bentham, N. (1998), "Eversure Textiles Ltd: Team working", Journal of Fashion Marketing and Management, Vol. 2 No. 4, pp. 383-385. https://doi.org/10.1108/eb022542

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Copyright © 1998, MCB UP Limited

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