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Consumer assessment and comparison of physical characteristics of cotton‐wool blend fabrics

Patricia E. Horridge (Professor in the Department of Merchandising, Environmental Design and Consumer Economics in the College of Human Sciences at Texas Tech University)
Samina Khan (Associate professor in the Department of Merchandising, Environmental Design and Consumer Economics in the College of Human Sciences at Texas Tech University)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 March 1997

211

Abstract

This study compared physical characteristics in four fabrics before and after a wear trial. The constructed fabrics were: 100 per cent pima cotton, 90–10 per cent pima cotton/wool, 80–20 per cent pima cotton/wool, and 70–30 per cent pima cotton/wool. The physical properties of breaking strength, stiffness, tear resistance, pilling resistance, and wrinkle recovery were compared between worn and unworn fabrics. Wear trial participants (n=20) were asked to assess fabric comfort and performance satisfaction during wear. Results of physical testing found significant differences among blend levels and before and after wearing and care treatment levels. Tear resistance, breaking strength, stiffness, and wrinkle recovery were affected by fibre content and care level. Contrary to the authors' hypothesis, consumer satisfaction was also affected by fibre content of the fabrics.

Keywords

Citation

Horridge, P.E. and Khan, S. (1997), "Consumer assessment and comparison of physical characteristics of cotton‐wool blend fabrics", Journal of Fashion Marketing and Management, Vol. 1 No. 4, pp. 297-307. https://doi.org/10.1108/eb022507

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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