TY  - JOUR
AB  - A consumer's post‐purchase product usage behaviour influences future decision making. Particularly, for fashion products, in which usage behaviour is highly observable, impacts of usage behaviour on future purchases and other consumers are more conspicuous. This study investigated usage behaviour for clothing fashion products. Behavioural aspects (use frequency and use variety) of usage behaviour were considered with psychological aspects (use satisfaction). The study focused on the differences in usage behaviour (use frequency, use variety and use satisfaction) by product types (fashionability and classification). Data was collected from a questionnaire survey. The results revealed that product types affected the post‐purchase usage behaviour of fashion products. There were significant differences in the use frequency by the product classification, in the use variety by the product fashionability and in the use satisfaction by the product classification and fashionability. Further, significant differences by product types were discussed.
VL  - 1
IS  - 3
SN  - 1361-2026
DO  - 10.1108/eb022500
UR  - https://doi.org/10.1108/eb022500
AU  - Park Kyungae
PY  - 1997
Y1  - 1997/01/01
TI  - Fashion usage behaviour: Differences by product type
T2  - Journal of Fashion Marketing and Management: An International Journal
PB  - MCB UP Ltd
SP  - 215
EP  - 222
Y2  - 2024/09/20
ER  -