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LEGAL ASPECTS OF CHARACTER MERCHANDISING

HOWARD JOHNSON (CARDIFF LAW SCHOOL)

Managerial Law

ISSN: 0309-0558

Article publication date: 1 June 1992

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Abstract

Alongside the ubiquitous computer games apparently the marketing success of the 1992 toy season was a series of 25 year old puppets who had featured in a repeat showing of the orginal ITV series on BBC — Thunderbirds — more than 70 franchises have been sold to sell goods marked with the International Rescue logo and it is alleged that these products are even bigger than the previous smash marketing hit the Teenage Mutant Ninja turtles, saving thousands of jobs and making substantial profits for the British toy industry. The characters are licensed for right‐owners ITC (originally the international marketing arm of ATV, the ITV company which put out the programme, and now an independent company, ATV having long since lost its ITV franchise) by Copyright Promotions, Europe's largest licensing company (‘Thunderbirds are go to save the toy industry’ Sunday Telegraph 15/11/92).

Citation

JOHNSON, H. (1992), "LEGAL ASPECTS OF CHARACTER MERCHANDISING", Managerial Law, Vol. 34 No. 6, pp. 1-24. https://doi.org/10.1108/eb022452

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited