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DECISION MAKING FOR EXPORT STRATEGY

Robert E. Morgan (Cardiff Business School, University of Wales, Cardiff, UK Correspondence to: Dr. R.E. Morgan, Cardiff Business School, University of Wales, Aberconway Building, Colum Drive, Cardiff CF1 3EU, UK.)

Journal of Small Business and Enterprise Development

ISSN: 1462-6004

Article publication date: 1 February 1997

Abstract

The extent of national export volume attributable to the small firm sector within the UK does not compare favourably with that of certain other European countries/ particularly Germany and Italy. In an attempt to enhance the export competitiveness of this firm sector recent policy, research and management attention has been devoted to influences underlying export development. This article contributes to this knowledge by reviewing extensive research studies that have reported on one aspect of this topic: the international orientation of the decision maker within the small firm.

Citation

Morgan, R.E. (1997), "DECISION MAKING FOR EXPORT STRATEGY", Journal of Small Business and Enterprise Development, Vol. 4 No. 2, pp. 73-85. https://doi.org/10.1108/eb020982

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited