Shopping the electronic way

Abstract

Teleshopping is attracting increased interest because retailers see it as a way of improving customer services. In France, Minitel has done much to prove the demand and potential for teleshopping La Redoute, France's largest mail order company, started using the Minitel system for teleshopping in the mid‐1980s, and the percentage of orders has built up steadily. These were some of the topics dealt with at a two‐day conference, held in London in January, on the theme of “Electronic Marketing in Retailing.” the conference was organised by Spectra Services.

Citation

Alexander, J. (1989), "Shopping the electronic way", Retail and Distribution Management, Vol. 17 No. 2, pp. 13-15. https://doi.org/10.1108/eb018398