Winning the cold war

Abstract

Iceland Frozen Foods currently has 170 freezer centres and is growing at around 30 new outlets every year. The company uses an IBM System 38. All the stores now have portable data capture terminals allowing a bar‐coded recording system and two‐thirds of the stores have EPoS. Scanning has been on test in three stores.

Citation

(1988), "Winning the cold war", Retail and Distribution Management, Vol. 16 No. 2, pp. 36-37. https://doi.org/10.1108/eb018371