The growth in private brands

Abstract

Private brands currently account for 25% of all retail sales and Management Horizons predicts that by 1990 that figure will have risen to 30%. Private branding is no longer the ‘poor relation’ but a positive aid to increased profits as speakers at a recent conference, argued.

Citation

Ody, P. (1987), "The growth in private brands", Retail and Distribution Management, Vol. 15 No. 3, pp. 9-11. https://doi.org/10.1108/eb018337