Credit where credit's due! Goldbergs shows the way with Style

Abstract

In a recent issue Steve Worthington discussed the relationship between the use of credit cards and direct marketing. He follows up the theme in this article with a description of the Style card, operated by the Scottish retailer, Goldbergs of Glasgow. It is a “shopping” card — that is, it can be used in a variety of outlets other than Goldbergs, including the South of Scotland Electricity Board and Scottish Gas. It has 360,000 card holders and is the largest credit card operation in Scotland.

Citation

Worthington, S. (1987), "Credit where credit's due! Goldbergs shows the way with Style", Retail and Distribution Management, Vol. 15 No. 1, pp. 36-37. https://doi.org/10.1108/eb018331