Confounding the new conventions: Three retailers who are not pursuing the upwardly mobile professionals

Abstract

‘One store for all’ has long ago been dismissed as an outdated retailing formula. However, here we describe two retailers who challenge the new convention that adults (and children) must be addressed as definable market segments; and a third who takes the unusual route of pursuing the habitually neglected and unfashionable customer group — the poor. These three papers were between them presented earlier this year at HAY/MSL's Retailing Event, and the Institute for International Research's second annual retailing conference.

Citation

Sharples, S. (1986), "Confounding the new conventions: Three retailers who are not pursuing the upwardly mobile professionals", Retail and Distribution Management, Vol. 14 No. 3, pp. 13-15. https://doi.org/10.1108/eb018303