Department stores refurbish their fashion policy: Zone and the new Way In

Abstract

Zone at Harvey Nichols and the new Way In at Harrods both opened last autumn, aiming at high fashion shoppers who have traditionally spurned the conventional department store. Both opened to a blaze of publicity in magazines such as The Face (a favourite with the most avant of the avant garde), while prestigious design journals have waxed lyrical about the original shopfitting. But how do these new lifestyle departments really shape up to high street fashion competition?

Citation

Ody, P. (1986), "Department stores refurbish their fashion policy: Zone and the new Way In", Retail and Distribution Management, Vol. 14 No. 2, pp. 40-44. https://doi.org/10.1108/eb018300