Asda brush up their act

Abstract

The veteran superstore group Asda have been quick to respond to critics of their recent lack‐lustre performance. A new design is being rolled out which will make the stores and their products more easily understandable. Added to which Asda are sharpening up their attitude to the merchandise itself, and a much larger own label input should return them eventually to their erstwhile strong position in the retailing stakes.

Citation

Sharples, S. (1986), "Asda brush up their act", Retail and Distribution Management, Vol. 14 No. 1, pp. 30-32. https://doi.org/10.1108/eb018292