The changing marketplace in fashion Clothing sales according to retail sector

Abstract

The last few years have seen a transformation in the retail fashion market, with the emergence of a host of new companies aimed at carefully defined market segments. How has this affected the traditional sales of fashion according to retail sector? Roy Holliss examines these changes; one is that some 22 per cent of all clothing is now purchased from the specialist fashion multiples, with a peak of over 30 per cent in the 15–24 age group.

Citation

Holliss, R. (1986), "The changing marketplace in fashion Clothing sales according to retail sector", Retail and Distribution Management, Vol. 14 No. 1, pp. 9-12. https://doi.org/10.1108/eb018289