Next — now for the interior

Abstract

The achievement of Next in changing the shape of UK high streets, in revolutionising both women's and men's fashion has been remarkable. In August came the launch of Next's latest development — Next Interior, with home decor and furnishings getting the same treatment. Next's chief executive, George Davies, outlined the concept and future plans to Penelope Ody.

Citation

Ody, P. (1985), "Next — now for the interior", Retail and Distribution Management, Vol. 13 No. 5, pp. 20-21. https://doi.org/10.1108/eb018279