Up till recently out of town retail warehouses have not been noted for their good looks, but this may change if the lead taken by a new electrical retailing venture is followed. ‘Ultimate’, the result of a tie up between Harris Queensway and Debenhams, is one of the first ‘sheds’ to be awarded the distinction of being designed, in the hope that its improved appearance and attention to merchandising will do for this store what they have undoubtedly achieved for the high street shops. Sue Sharpies looks at this new operation and examines the reasons behind its formation.
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