Snob joins the '80s

Abstract

Snob, the women's fashion chain, was a typical sixties product — brash, crude, with red interiors decked about with Portobello Road pseudo twenties enamel advertisements, and so it had remained. Its failure last year gave a wonderful opportunity for a new managemet to give it a drastic overhaul, and surprisingly perhaps it wasn't snapped up by one of the larger fashion groups. They were pipped to the post by a relative newcomer in the retailing world, the Coutwall group, who are better known for clothes manufacturing. Sue Sharples takes a look at the new owners, charts their journey up the retailing ladder and examines their latest acquisition, which has been redesigned by John Michael Design Consultants.

Citation

Sharples, S. (1984), "Snob joins the '80s", Retail and Distribution Management, Vol. 12 No. 4, pp. 25-27. https://doi.org/10.1108/eb018237