Retailers' rival strategies for the 1980s

Abstract

In an effort to win back consumer spending that is increasingly being diverted into areas not covered by the retail sector, such as housing, cars, entertainment and holidays, it is imperative that shops develop a clear and winning formula to retrieve the capricious shopper. The task is made harder by the growing competition in the retail sector itself and by the more sophisticated, discerning and demanding nature of today's potential customers. At a one‐day conference, “Retail Strategies for the 1980s”, organised by Mintel Publications and which took place at the Barbican Centre, London, in June, a wide group of retailers gave presentations outlining their strategy options and evaluating their prospects for success. RDM was there.

Citation

Sharples, S. (1984), "Retailers' rival strategies for the 1980s", Retail and Distribution Management, Vol. 12 No. 4, pp. 10-16. https://doi.org/10.1108/eb018234