Managing new information technology in distribution

Abstract

Managers in retailing and distribution have been bombarded in recent years with the results of the microelectronic revolution, in terms of the hardware, varying from electronic checkouts to robots in the warehouse, as well as more advanced software to operate the machinery. The underlying effect is an enormous expansion in the capacity of individuals and organisations to process information; and one which at the same time may fundamentally change the way in which companies operate, far more than has ever been the case in earlier periods of technological innovation. The point of this article is not to discuss the technology itself — but rather the opportunities and problems faced in adapting to the technology in distribution. In short, the focus here is on the management of the technology and the growing need for an information technology strategy.

Citation

Piercy, N. (1984), "Managing new information technology in distribution", Retail and Distribution Management, Vol. 12 No. 2, pp. 69-72. https://doi.org/10.1108/eb018228