Seven years of generics
Peter J McGoldrick
(Lecturer in Retailing and Marketing, UMIST)
75
Abstract
Peter McGoldrick offers some thoughts on generic positioning and some comments on the progress of generics over the last seven years. He also takes up points made by Robert Pieczka in his article in our last issue.
Citation
McGoldrick, P.J. (1984), "Seven years of generics", Retail and Distribution Management, Vol. 12 No. 1, pp. 57-58. https://doi.org/10.1108/eb018220
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited