Retailer charitable donations — Can giving money away be made to pay?
Christopher Cowton
(Senior Lecturer Department of Business Administration and Accountancy, University of Wales Institute of Science and Technology, Cardiff)
Nigel Piercy
(Senior Lecturer Department of Business Administration and Accountancy, University of Wales Institute of Science and Technology, Cardiff)
179
Abstract
The practice of companies donating money and gifts in kind to ‘good works’ or deserving causes is hardly new in the retail sector, but it is one which has received very little public attention in the past. There are significant signs, however, of increasing interest in the matter, and indications that the exercise is becoming more sophisticated. The authors investigate this topic, which though unusual, is clearly a problem for substantial retail companies.
Citation
Cowton, C. and Piercy, N. (1984), "Retailer charitable donations — Can giving money away be made to pay?", Retail and Distribution Management, Vol. 12 No. 1, pp. 47-50. https://doi.org/10.1108/eb018218
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited