Migros City

Abstract

Migros City in the centre of Zurich in Switzerland is a far cry from the company's traditional superstore layout, and this dramatic departure seems to be successfully meeting the city shoppers' needs. Sue Sharpies visited the centre and found out how a huge retailing empire can with enough vision, imagination and attention to detail radically reformulate its merchandising policy to suit the situation.

Citation

Sharples, S. (1984), "Migros City", Retail and Distribution Management, Vol. 12 No. 1, pp. 21-24. https://doi.org/10.1108/eb018213