Fitch — Philosophy into practice

Abstract

Fitch & Co, who have been in the design field for over 20 years, have recently gone public, and a glance at the figures for the first day's trading must have left RodneyFitch very well pleased. The company's attitude towards their work is vigorous and assertive and has resulted in this highly successful venture into the stock‐marketplace. One of their latest schemes has been for the off‐licence chain, Gough Brothers.

Citation

Sharpies, S. (1982), "Fitch — Philosophy into practice", Retail and Distribution Management, Vol. 10 No. 6, pp. 27-29. https://doi.org/10.1108/eb018164