The shape of retail trading policies

Abstract

Policy is a very individual matter for each company concerned, in Peter Davis' view, hence it is virtually impossible to try to identify other people's trading policies. What he sets out to do in this paper, therefore, is to examine some factors which are likely to influence policy and then draw some general conclusions. The specific factors he examines are the consumer, the retail trade itself, and the suppliers. This is an edited version of a paper presented by Peter Davis at the IGD 1982 Convention, “Whose Move?”

Citation

Davis, P. (1982), "The shape of retail trading policies", Retail and Distribution Management, Vol. 10 No. 5, pp. 8-13. https://doi.org/10.1108/eb018157