Hard graft for gleaming chrome

Abstract

We've come to expect our retailing environments to look good, to be attractive to shoppers and to enhance the merchandise. There's nothing like a bright, new flashy fascia to catch the eye. Hut what lies behind the gleaming chrome and the glittering glass? The popular image of store design is often conceived of as something tacked on at the end — a quick job which a skilful team can carry out with speed. For Michael Peters, who until recently have concentrated on package design, to achieve the effortless‐looking end product a lot of hard graft has gone on before. Sue Sharpies reports on their philosophy and how they've carried this into practice.

Citation

Sharpies, S. (1982), "Hard graft for gleaming chrome", Retail and Distribution Management, Vol. 10 No. 4, pp. 29-32. https://doi.org/10.1108/eb018151