The independent chemist fights back
Abstract
The major problem confronting the independent chemist over the past ten years has been the incursion into the OTC market — and in particular toiletries — of the multiple grocer, especially the supermarket. To counteract this, independent chemists formed the voluntary group Numark, which recently held its annual conference in Paris. Currently with annual sales of £300m, Numark is establishing itself in terms of profitable marketiang and an intelligent application of data processing techniques to its retailer and wholesaler members.
Citation
McFadyen, E. (1981), "The independent chemist fights back", Retail and Distribution Management, Vol. 9 No. 3, pp. 20-23. https://doi.org/10.1108/eb018100
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited