Plotting retail strategy: Part 2
Dr David Walters
(Fellow, Oxford Centre for Management Studies)
226
Abstract
The first part of this feature (RDM September/October) looked at the decisions which make up retailer's strategy for the future, and in particular at product mix and market location. In this second part Dr Walters moves into areas that require more of a diversification approach, and cites examples of moves by various well‐known European retail companies.
Citation
Walters, D. (1979), "Plotting retail strategy: Part 2", Retail and Distribution Management, Vol. 7 No. 6, pp. 60-64. https://doi.org/10.1108/eb018024
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited