Plotting retail strategy: Part 1

Abstract

Dramatic increases in costs in recent years, especially in occupany and labour, have compelled retailers to examine their strategy for the future with increasing urgency. In general the decisions which make up this strategy have been in terms both of product mix and market location — normally with changes in the mix occurring before those in the location. The second part of this paper will follow in the next issue.

Citation

Walters, D. (1979), "Plotting retail strategy: Part 1", Retail and Distribution Management, Vol. 7 No. 5, pp. 53-57. https://doi.org/10.1108/eb018015