STORE IMAGE: How departmental images differ in a variety chain
Peter McGoldrick
(Peter McGoldrick is lecturer in retailing and marketing at the University of Manchester Institute of Science and Technology)
349
Abstract
There have been a number of studies of store image (especially in the US), some of which have thrown up useful definitions. But so far relatively little has been done to establish what difference may exist in image as far as different departments of a variety store are concerned. In this special feature, Peter McGoldrick discusses a survey carried out in a Manchester Marks & Spencer store which examined customers' perceptions of image, and looks at the implications for management.
Citation
McGoldrick, P. (1979), "STORE IMAGE: How departmental images differ in a variety chain", Retail and Distribution Management, Vol. 7 No. 5, pp. 21-24. https://doi.org/10.1108/eb018009
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited