HOW DEBENHAMS PROMOTED THE CREDIT CARD

Abstract

Late last year, the NRMA, with Payment Systems Inc and Touche Ross, organised a three‐day conference devoted to the future of consumer credit in Europe. This paper by Michael Bliss featured in the proceedings, and takes up the topic of credit in relation to Debenhams' activities. Debenhams have used their credit card facility to its full potential. Employing all the forces of marketing, advertising and in‐store selling, they have pushed on to a time when they can look forward, not only to consumer loyalty, but to profits as well, when in the past credit has been a subsidised service to the selling operation. Now read on.

Citation

Bliss, M. (1979), "HOW DEBENHAMS PROMOTED THE CREDIT CARD", Retail and Distribution Management, Vol. 7 No. 1, pp. 10-15. https://doi.org/10.1108/eb017975