Colgate uses voice response system

Abstract

Each Colgate‐Palmolive salesman now has a lightweight portable terminal linked to a central mini‐computer that incorporates a voice response unit. Marketed by Menzies Communications Systems Ltd, the system provides faster service to customers and speeds cash flow.

Citation

Tatham, L. (1978), "Colgate uses voice response system", Retail and Distribution Management, Vol. 6 No. 5, pp. 42-43. https://doi.org/10.1108/eb017962