TY  - JOUR
AB  - In the past, manufacturers and retailers have tended to pursue their own objectives rather too narrowly, sometimes to their own mutual disadvantage, and certainly to the disadvantage of the consumer. What follows is a slightly shortened version of a speech recently delivered by Sir Arthur Sugden to the Marketing Society, in which he calls upon manufacturers and retailers to become partners in distribution so that with the benefits of increased understanding and more coherent planning, they can begin to rationalise their enterprise and cut their costs
VL  - 6
IS  - 3
SN  - 0307-2363
DO  - 10.1108/eb017948
UR  - https://doi.org/10.1108/eb017948
AU  - Sugden Arthur
PY  - 1978
Y1  - 1978/01/01
TI  - PHYSICAL DISTRIBUTION AND THE CO˜OP
T2  - Retail and Distribution Management
PB  - MCB UP Ltd
SP  - 49
EP  - 54
Y2  - 2024/04/26
ER  -