Mothercare moves to the States

Abstract

Mothercare has a good reputation in the UK for operational efficiency, and especially for one of the first and most effective computerised stock control systems. It is also a classic example of a gap in the market being identified and exploited. Now Mothercare has opened up in the United States, where the “child and baby” market is much more developed than it was in this country when Selim Zilkha started in the early 1960s. Ann Foster explores the possibilities of Mothercare's success.

Citation

Foster, A. (1978), "Mothercare moves to the States", Retail and Distribution Management, Vol. 6 No. 2, pp. 13-15. https://doi.org/10.1108/eb017932