Approaches to retail management: Di OF BELGIUM

Abstract

DI is a Belgian retail chain of drug stores based on American and French ideas. It was developed by its parent company — Delhaize Le Lion — with two objectives: there was a marketing opportunity available for exploitation in the personal care market. But equally important was the opportunity to offer Delhaize personnel the means for development. The company believes in its staff and DI now has the potential to reward ability and loyalty.

Citation

Walters, D. (1977), "Approaches to retail management: Di OF BELGIUM", Retail and Distribution Management, Vol. 5 No. 5, pp. 12-15. https://doi.org/10.1108/eb017908