National brands and own labels: Finding the right mix at Fine Fare

Abstract

The use of own label requires complete dedication and commitment by all levels of management retailing the product; it must also be backed by constant and rigorous quality control to ensure that customer confidence is built on a solid foundation. Mr. Bennion was speaking at a recent symposium organised by the CIES on the subject of Assortment Management, attended by 115 delegates from ten countries.

Citation

Bennion, B.G. (1977), "National brands and own labels: Finding the right mix at Fine Fare", Retail and Distribution Management, Vol. 5 No. 3, pp. 35-37. https://doi.org/10.1108/eb017895