Calculating the ‘constraints’: The applications of linear programming
Abstract
Business is nearly always a balancing act; making an improvement in one place very often has some detrimental effect elsewhere. Some ways of increasing sales volume may incur such considerable additional costs that they are not worthwhile, others are so uncertain as to be not worth the risk. Linear programming is a technique for helping to “optimize” these sort of decisions. The approach described in this article has been applied in a number of different types of retailing each with its own characteristics, but the examples chosen to illustrate the principles involved are all based on footwear retailing at various levels of complexity and detail.
Citation
Perry, T.G. (1976), "Calculating the ‘constraints’: The applications of linear programming", Retail and Distribution Management, Vol. 4 No. 6, pp. 39-42. https://doi.org/10.1108/eb017868
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited