Dr. Gil Jones has been carrying out a research programme into the ways data can be captured, transmitted and used to provide retailers with improved management information. The full results of the research are to be published by the National Computing Centre later this year in a Report entitled “Data Capture in the Retail Environment”. In this two part article, Dr. Jones summarises his findings, identifying the technical options open to the retailer for preparation of management information, the costs involved and the likely benefits more sophisticated solutions can bring. Part I covers the effect the recent economic climate has had on management information strategy, the differing data requirements of various types of retail organisations, and the main options open to retailers for data capture and data processing. In Part II, Dr. Jones will go on to examine the costs of the various systems available and will look at the factors which must be considered in the economic justification of the necessary investment.
Jones, G. (1976), "The changing technology of data capture: Improving the quality of management information", Retail and Distribution Management, Vol. 4 No. 4, pp. 6-10. https://doi.org/10.1108/eb017850Download as .RIS
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