In the writers' view, an order processing system can best be built up by identifying the facilities required, and considering methods of order entry. They then discuss the advantages of telephone selling and describe how telephone sales operators can make full use of the order processing system to achieve maximum effectiveness.
Davis, J. and Kirby, R. (1976), "Building up an order processing system: The advantage of telephone selling", Retail and Distribution Management, Vol. 4 No. 2, pp. 42-45. https://doi.org/10.1108/eb017844Download as .RIS
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