Business games: An application to retailing

Abstract

In industry generally business games have become an accepted training method for management trainees and business graduates, but relatively little has so far been done to extend the technique to retail management. A new business game for retailing has been devised, called Outlet, preferably for use in multiple stores.

Citation

Elgood, C. (1975), "Business games: An application to retailing", Retail and Distribution Management, Vol. 3 No. 3, pp. 52-53. https://doi.org/10.1108/eb017836