Carrefour at Caerphilly: THE SHOPPERS AND THE COMPETITION

Abstract

When the first real live hypermarket opened in this country in the autumn of 1972, it made retailing history by finding it necessary to launch TV commercials telling people to keep away because the roads were congested. Where do Carrefour's customers come from? And which retail organisations do they directly compete with? Two organisations — Donaldsons and the RORU — have published reports on these questions, and both are discussed here.

Citation

Cox, R. (1975), "Carrefour at Caerphilly: THE SHOPPERS AND THE COMPETITION", Retail and Distribution Management, Vol. 3 No. 3, pp. 39-41. https://doi.org/10.1108/eb017833