Foodstore advertising leaps ahead ˜ But companies' images are still blurred

Abstract

Up until 1973 advertising by grocery retailers was not spectacular, but in 1974 it leaped ahead, especially that put out by the big multiples and voluntary groups. Clearly, a realisation of what advertising can do for the retailer has penetrated, if somewhat belatedly. But too many retailers, in their anxiety to emphasise price, fail to put over a sufficiently distinctive image which will make an impact on the housewife.

Citation

Nielsen, J. (1975), "Foodstore advertising leaps ahead ˜ But companies' images are still blurred", Retail and Distribution Management, Vol. 3 No. 3, pp. 22-26. https://doi.org/10.1108/eb017831