TY  - JOUR
AB  - The formulation of a retail strategy involves defining the external areas, such as markets and competition; and internal sectors, which include finance, merchandising and logistics. The company must then decide on whether to adopt a market‐based or a competitive‐based strategy; it should then select an internal factor as the key base from which to mount its method of achieving the objective.
VL  - 2
IS  - 3
SN  - 0307-2363
DO  - 10.1108/eb017792
UR  - https://doi.org/10.1108/eb017792
AU  - Walters David
PY  - 1974
Y1  - 1974/01/01
TI  - Creating a strategy for profitability
T2  - Retail and Distribution Management
PB  - MCB UP Ltd
SP  - 36
EP  - 40
Y2  - 2024/09/21
ER  -