TY  - JOUR
AB  - With over 4,000 retailers and a probable current turnover of £230m., Spar Vivo's performance over the past few years has been impressive. Its success is due, primarily, to three factors: an imaginative and colourful approach to promotions; a persistent and developing policy of own‐brand merchandising; and a realisation that what counts, in the last analysis, is the operational performance of its retailer members. RDM interviewed the two men at the top — Michael Reynolds and John Irish.
VL  - 2
IS  - 3
SN  - 0307-2363
DO  - 10.1108/eb017789
UR  - https://doi.org/10.1108/eb017789
PY  - 1974
Y1  - 1974/01/01
TI  - SPAR VIVO: A Group on its way to the Top of the Charts
T2  - Retail and Distribution Management
PB  - MCB UP Ltd
SP  - 18
EP  - 21
Y2  - 2024/09/25
ER  -