PURL&PLAIN PROFITS

Abstract

With reports of commodity shortages and the US energy crisis never far from the headlines, it would seem that America is in for a do‐it‐yourself boom, dictated partly by increased leisure and partly by necessity. In this paper Professor Ellsworth predicts sharp rises in the sales of craft yarns as the American housewife picks up her needles; and he offers advice to the retailer on how to benefit.

Citation

Ellsworth, T.D. (1974), "PURL&PLAIN PROFITS", Retail and Distribution Management, Vol. 2 No. 2, pp. 47-49. https://doi.org/10.1108/eb017784