TY  - JOUR
AB  - The retailer may first become aware of a new product when the manufacturer's salesmen approach buyers with samples and promotion plans. Yet often two years or more of research and market investigation have gone into the development. SnackSoup, launched with massive television advertising by Cadbury's in January was somewhat unusual in this respect — development only took eleven months.
VL  - 2
IS  - 2
SN  - 0307-2363
DO  - 10.1108/eb017781
UR  - https://doi.org/10.1108/eb017781
AU  - Kendall Ray
PY  - 1974
Y1  - 1974/01/01
TI  - ANATOMY OF A MARKETING EXERCISE: The birth of SnackSoup
T2  - Retail and Distribution Management
PB  - MCB UP Ltd
SP  - 35
EP  - 36
Y2  - 2024/05/10
ER  -