We have a mere handful of large‐scale mass merchandisers in this country; of these the leading company is undoubtedly the northern‐based group Asda, whose financial performance since its inception in 1965 has been little short of spectacular. At the April 1973 year end, working from 1.2m sq ft of selling space, it notched up figures of £6.24m pre‐tax profit on a turnover of £128m. This feature describes the group's merchandising policies, its emphasis on sound location and the importance it attaches to rationalised distribution systems.
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